How to wear the new H&M x Erdem collection! | elleyro

It is time for another H&M designer collaboration and it is looking to be the most exciting one yet! Erdem is the famed for their floral prints and classically feminine silhouettes, making them one of the go-to designers for celebrities and other A-Listers. Now they are headed to H&M with maybe the most exciting collection to date.

The H&M x Erdem collection have largely stayed true to their namesake perspective while keeping the collection fresh with a number of separates. Most interesting is the play between the masculine elements with mass-market appeal with the special, ultra-feminine details. Erdem said that this collection was a chance to reflect and create a narrative of his childhood. For example, how his mother would throw on his father’s coat over her delicate tea dress while on the school run.

This casual attitude to interesting garments and creating special moments in a collection is right up my street; not surprising that I have been stalking this collection for months! Here, with only a couple days before the release, I have created a quick day-to-day lookbook for inspiration. A way to visualise how some of the more extravagant or memorable places could be worn outside of Instagram.

H&M + Erdem: Flower Power-Suit | elleyro


Mule shoes £67 –

Sam Edelman red handbag £90 –


Check out my other posts if you want to see more of my lookbooks, like my one on Zelda, Kenzo, or Diane Keaton.
Otherwise, follow me on Instagram and Twitter to understand just how excited I am for this collection!

Festival Style | Pride

Obviously, Pride has a deeper meaning than just a fabulous festival; it acts as both a celebration of modern progress, as well as a remembrance service to those who spent their lives advocating for LGBTQ+ rights. I am not the most qualified person to talk about that major facet of Pride. I am here to highlight the pretty clothes. If you want to learn more about Pride,  I will link some resources at the bottom of the post.

Please feel free to add any more information or resources in the comments!

#prideinlondon is serious business

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This is what happens when you put 'smart-casual' on the invite Carol.

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#dragbride #bride #brightonpride #brightonpride2017 #gaypride #dressup #fancydress #yolo

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"That's the way it is." #2pacshakur . . #elliegsmith @ellie_gsmith

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Pride 2K17.

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Amazing outfits here at @londonlgbtpride 😄

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Cheekbones on point doe. #brightonpride2017 #gaypride #brighton #gothswithrainbows

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Stick it to the pink! | Fashion

     Never a girly girl, the colour pink had previously always alluded me. I had always wanted to become Avril Lavigne (her classic 2004 look of course), from the wannabe punk to the teenage emo phase; all side fridges and myspace poses. I was ‘cool’, or ‘edgy’, (or ‘a sheep‘).
     So imagine my surprise when the elusive pink trend began to pop up on my Instagram and I was quickly enamored. The ornate nature of pastels to whimsical OTT fuschia, my online shopping baskets were quickly filled with all shades Barbie.
   Pink was a prominent trend throughout the catwalks (maybe as a way for us Brits to remember colours?). Chanel threw pink about in its Cuba-inspired resort collection, whereas both Topshop LFW AW’17 runway and Célines 2017 Spring collection used the shade as a form of visual Prozac – It just makes me so happy!
     So, how can you actually wear this statement colour?Instead of buying a whole new wardrobe, you can just invest in a STATE.MENT. PIECE. aka those fricking beautiful Gucci wallpaper flats or Zara’s long pastel coatHowever, most of my edit is focussed on accessories. Accessories are the easiest way to sneak a pop of colour and elevate your look ready for spring (as seen in my Kenzo edit!).  If you need some more inspiration, Gregory Robert is the poster boy for wearing head-to-toe pink in a wearable way.
Stick it in the pink

White dress
£41 –

Long vest
£26 –

Sam Edelman pointy toe flat

Bottega Veneta leather handbag
£1,955 –

OOAHOOAH white handbag
£49 –

Boho jewelry
£13 –

Bulgari rose gold jewelry
£22,830 –

Topshop beret hat
£18 –

     What do you guys think, will you integrate the pink? How would you wear it? Other than carrying around this Charlie Brown diary of course.
P.S. Who spotted the cheeky Dior PFW’17 update? (;

4 Ways to Wear Zendaya’s Size Inclusive Collection | Elleyro:Styling

    Zendaya’s size-inclusive collection is one set to turn the fashion world on its head. The trail-blazing Disney star has famously clapped back against the industries seemingly natural inclination to body-shame and marginalize anyone not on-trend. Now she has put her work where her mouth is.
     Now she has put her work where her mouth is.
     Dayas by Zendaya is a size-inclusive collection, designed with different body shapes and different races. The minimalist set is predominantly made up of street-wear pieces, although with a twist of elegance that we have come to expect from Zendaya. Here are a few looks featuring some of my favourite pieces of the Dayas by Zendaya collection.

Military Realness

Special occasion dress
£105 –

Moschino coat
£2,225 –

Alexa who? It Girl

Le Sarte Pettegole cotton shirt
£200 –

Long blazer jacket
£63 –

Skinny jegging
£160 –

Tabitha Simmons black flat shoes
£480 –

Cesare Paciotti handbag purse
£380 –

Rose Quartz Realness

Sleeved dress
£40 –

£40 –

Gianvito Rossi grey ankle boots
£730 –

SALAR red leather handbag
£430 –

Azalea bow tie necklace
£15 –

Dayas by Zendaya | Next Morning Brunchin'

Sleeveless top
£19 –

Jump suit
£79 –

Nine west shoes
£49 –

Delalle cateye sunglasses
£290 –

Acne Studios scarve
£250 –

Beanie hat

Would you wear any of the looks? Do you think we are going to see more size-inclusive collections, or do we still have a way to go?

Cheeky Preview (Elleyro:Styling | Alexa who? It Girl)

Alexa who? It Girl


Le Sarte Pettegole cotton shirt
£200 –

Long blazer jacket
£63 –

Skinny jegging
£160 –

Tabitha Simmons black flat shoes
£480 –

Cesare Paciotti handbag purse
£380 –

KENZOxH&M and how to actually wear it IRL

     The KENZOxH&M collab is only a matter of days away and if you’re anything like me, you’ve been scouring all the sneak peeks and interviews to catch a glance at all the beautiful clothes (before they all sell out and you contemplate eBay). When the official lookbook released last week, I could barely believe my luck. My Pinterest was a-ready and my calculator at hand.
     And oh boy, this collection is worth the hype. Say goodbye to boring gray hoodie with a printed logo,or sloppy imitations of trademark looks, KENZO’s creative directors Carol Lim and Humberto Leon have filled this collection with 5 key prints and colour combos, and has an eye-widening number of statement pieces from an oversized leather coat to a  bright pink, leopard print hat with a bow.
     Although the bright colours and complex prints are fun to look at, it is hard to see how such extravagant pieces could be ready-to-wear. I’ve cobbled together a couple of ways you could wear some of my favourite pieces in the KENZOxH&M collection whilst picking up some milk on your route home from work. Hope you like it!

KENZO x H&M: Autumnn!

£27 –

Lace up boots
£34 –

Rado leather jewelry
£465 –

Barneys New York scarve
£48 –

Skinnydip tech accessory
£49 –

£445 –

KENZO x H&M: Casual Print

Knit sweater

Slip-on shoes
£38 –

Bucket bag
£45 –

£285 –

KENZO x H&M: Brunchin' marvellous!

Dr. Martens platform booties
£155 –

£380 –

80s glasses
£9.76 –

KENZO x H&M: Taylor Swift Style


J.Crew cigarette pants
£215 –

Tabitha Simmons black flat shoes
£485 –

Alice Olivia genuine leather belt
£61 –

Butterfly sunglasses
£6.59 –

Urban Decay eyeshadow
£44 –

Chanel makeup

KENZO x H&M: At work

Slip-on shoes
£39 –

Purple purse
£57 –

Clear glasses
£8.17 –


£57 –

Chelsea boots

The KENZOxH&M collection goes live at 9am 03.11.16. Are you going to try and nab any pieces? If so which ones? Good luck!

Fantasy Shopping: Pinterest

I am a notorious procrastinator, which means I probably have 20 different tabs open at any moment of youtube tutorials, blog posts, and online shopping. But no one has enough money to actually buy all of it. Thus, my Pinterest is probably my most-updated social media, especially my fashion board!

I have a rather eclectic style, and so I pin everything I love (but can’t afford!).


Pin of the Post:

Todays favourite pin is this folksy, multi-coloured, embroidered rucksack. The size and material is perfect for the summer, from festivals, picnics or concerts. Plus, the folksy detail is gorgeous!